Sailor Jerry became the official Rum Partner of Kendal Calling over a 3 year period.

The brand team wanted to drive awareness of Sailor Jerry in the North West and a partnership with Kendal Calling was the perfect way to do this, with over 70% of the festival’s attendees based in the region.

Awareness was achieved via a cross platform communications plan devised and delivered by the From The Fields in-house marketing team. 

Working alongside From the Fields, Sailor Jerry created the Sailor Jerry Airstream venue – an activation space consisting of a beautifully restored airstream bar for cocktail service, with programmed DJ’s and a merch stall.

The Sailor Jerry Airstream venue was an incredibly popular addition to the festival. Over the period of the partnership rum sales increased by over 400% and brand recognition was rated at over 80% in the customer survey.

“…The PR, social and brand recognition we achieved really helped us grow the brand in the north-west”

SAILOR JERRY BRAND MANAGER