Amazon Music x FTF

We devised a campaign with Amazon Music to drive awareness and deliver a new customer trial for streaming services at Kendal Calling and bluedot.

Working with Manchester legends the Happy Mondays and the vanguards of house music Leftfield, we created a summer campaign which positioned both artists performing on the main stages as presented by Amazon Music. Exclusive footage and interview content was created to compliment a bespoke marketing campaign, using rights secured for Amazon Music with the artist labels, publishers and management along with bespoke merchandise and innovative customer loyalty experiences, which resulted in over 4000 new customers for the streaming service.